Why Swedish businesses embrace sustainability

News:   Sustainability is profitable. So much so, that Sweden has focused its export and investment strategy around it. At Expo 2020 in Dubai Sweden’s government will showcase this strategy together with the leading Swedish export companies.

The Swedish export and investment strategy has incorporated the Global Goals in Agenda 2030 with the aim for economic growth. The Global Goals tackle three dimensions of sustainability: economic, social and environmental, which, if reached, will create a better world – both now and in the future. This includes ending poverty and fighting inequality and climate change.

The Swedish government has found that Swedish companies have a competitive advantage on the global market thanks to having incorporated sustainability in their business model. Swedish businesses have recognized this and more and more uses Agenda 2030 as a framework for their sustainability work. This showcases how sustainability can increase chances of profit when incorporated in a business model.

Located in the sustainability district at Expo 2020 the Swedish pavilion will showcase both the sustainability incorporated in Swedish business models as well as the impact the Swedish export and investment strategy has on reaching the Global Goals in Agenda 2030. Sustainability is profitable and Sweden has recognized that. 


From desert to forest - Minister for Foreign Affairs saw the result

News:  The Minister for Foreign Affairs, Ann Linde, visited the Forest. It was during her time as the Minister for Trade that Sweden’s Expo journey began in 2017. Last time she was at the pavilion it was only desert.

Nordic piano concert for peace

News:  A peace concert with piano music from the Nordic countries was held at the Swedish pavilion, as part of the “Nordic Piano Music Week” at Expo . “The special thing with visiting Expo 2020 Dubai is that we spread the Nordic music”, says the Swedish pianist John Nalan.

The Green Skeikh visited the pavilion

News:  "The Green Sheikh" of the UAE, His Highness Sheikh Abdul Aziz bin Ali Al Nuaimi, entertained visitors at the Swedish pavilion with a talk as part of the series of speaking events during Water Week.

She will be representing UAE in the "Stockholm Junior Water Prize"

News:  Mishal Faraz was the winner of Water Alliance Associatios "RE-NEW Our World Student Water Innovation Challenge 2022". On Thursday she presented her "The Water Bottle Project" at the Swedish pavilion.

Electrical boats invented in Sweden

News:  The Water Week at the Swedish pavilion ha begun. A serious of events is taking place on the Co-creation stage. On Thursday Konrad Bergström, founder of X Shore, who makes hundred percent electrical boats.

Event to raise awareness about importance of forests

News:  “The forestry sector is a sector that can eventually make a huge difference”, says Ismahane Elouafi, Chief Scientist at Food and Agriculture Organization (FAO) and moderator of the event that took place at the Swedish pavilion on the International Day of Forests.

Join the event on International Day of Forests

News:  The International Day of Forests will be celebrated in the pavilion on March 21. In the video you will hear Fredrik Ingemarson, Moderator of the International Day of Forests, talk about some of the highlights.

Regional meeting for Swedish ambassadors

News:  Swedish Ambassadors to the Middle East region had their regional meeting at the Swedish pavilion. It was an opportunity for them to meet but also visit their second countries pavilions.

Swedish cuisine - check out tutorials and innovations

News:  What do you know about the traditional Swedish cuisine and the new innovative food technology? Find out in the videoclip.