“People like Sweden but don’t know exactly why”

News:   The commissioner general for Swedish Expo, Jan Thesleff, met with Expoupdate to talk about the general opinion of Sweden and how it can change after Expo 2020.

Jan Thesleff has worked in the Middle East for almost all of his professional life – before Expo he was the ambassador to Egypt and before that the UAE, Kuwait and Bahrain. When he got to know Expo 2020 would take place in Dubai he felt he could bring his experiences from the Middle East, to promote Sweden globally.

“I have not regretted it a second, this is the most fantastic period in my professional life and I feel that all the things I have done before are coming together during Expo”, he says.

In the video above Jan Thesleff talks about the general perception of Sweden and how it can change through Expo. 

News

From desert to forest - Minister for Foreign Affairs saw the result

News:  The Minister for Foreign Affairs, Ann Linde, visited the Forest. It was during her time as the Minister for Trade that Sweden’s Expo journey began in 2017. Last time she was at the pavilion it was only desert.

Nordic piano concert for peace

News:  A peace concert with piano music from the Nordic countries was held at the Swedish pavilion, as part of the “Nordic Piano Music Week” at Expo . “The special thing with visiting Expo 2020 Dubai is that we spread the Nordic music”, says the Swedish pianist John Nalan.

The Green Skeikh visited the pavilion

News:  "The Green Sheikh" of the UAE, His Highness Sheikh Abdul Aziz bin Ali Al Nuaimi, entertained visitors at the Swedish pavilion with a talk as part of the series of speaking events during Water Week.

She will be representing UAE in the "Stockholm Junior Water Prize"

News:  Mishal Faraz was the winner of Water Alliance Associatios "RE-NEW Our World Student Water Innovation Challenge 2022". On Thursday she presented her "The Water Bottle Project" at the Swedish pavilion.

Electrical boats invented in Sweden

News:  The Water Week at the Swedish pavilion ha begun. A serious of events is taking place on the Co-creation stage. On Thursday Konrad Bergström, founder of X Shore, who makes hundred percent electrical boats.

Event to raise awareness about importance of forests

News:  “The forestry sector is a sector that can eventually make a huge difference”, says Ismahane Elouafi, Chief Scientist at Food and Agriculture Organization (FAO) and moderator of the event that took place at the Swedish pavilion on the International Day of Forests.

Join the event on International Day of Forests

News:  The International Day of Forests will be celebrated in the pavilion on March 21. In the video you will hear Fredrik Ingemarson, Moderator of the International Day of Forests, talk about some of the highlights.

Regional meeting for Swedish ambassadors

News:  Swedish Ambassadors to the Middle East region had their regional meeting at the Swedish pavilion. It was an opportunity for them to meet but also visit their second countries pavilions.

Swedish cuisine - check out tutorials and innovations

News:  What do you know about the traditional Swedish cuisine and the new innovative food technology? Find out in the videoclip.