“Have to be aware of the power balance”

News:   An event called "Women in technology" was arranged at the Swedish pavilion with discussions focused on empowering and encouraging women in the tech field. We met with the entrepreneur Charlotte Aschim to talk about how women succeed in the male dominated business.

Charlotte Aschim has been working in the food industry since she was twelve years old – hotels, restaurants and grocery stores.

“I got first hand experience with food waste. I was one of the managers that walked the aisle in the grocery stores looking for food that was about to expire”, she says.

She wanted to fix a problem and three years ago, in 2018, she founded her software company that tracks expiration dates.

“We ensure traceability of food, eliminate food waste and make sure the entire food industry is more circular then it currently is”.

The journey has not been easy. One of the challenges she has faced when starting the company was within the investment scene.

“It is a huge challenge. I feel as a women starting a company you have to be aware of the power balance, it is not where it is suppose to be”.

In the video above she talks about how it is to work in the male dominated tech industry. 

News

From desert to forest - Minister for Foreign Affairs saw the result

News:  The Minister for Foreign Affairs, Ann Linde, visited the Forest. It was during her time as the Minister for Trade that Sweden’s Expo journey began in 2017. Last time she was at the pavilion it was only desert.

Nordic piano concert for peace

News:  A peace concert with piano music from the Nordic countries was held at the Swedish pavilion, as part of the “Nordic Piano Music Week” at Expo . “The special thing with visiting Expo 2020 Dubai is that we spread the Nordic music”, says the Swedish pianist John Nalan.

The Green Skeikh visited the pavilion

News:  "The Green Sheikh" of the UAE, His Highness Sheikh Abdul Aziz bin Ali Al Nuaimi, entertained visitors at the Swedish pavilion with a talk as part of the series of speaking events during Water Week.

She will be representing UAE in the "Stockholm Junior Water Prize"

News:  Mishal Faraz was the winner of Water Alliance Associatios "RE-NEW Our World Student Water Innovation Challenge 2022". On Thursday she presented her "The Water Bottle Project" at the Swedish pavilion.

Electrical boats invented in Sweden

News:  The Water Week at the Swedish pavilion ha begun. A serious of events is taking place on the Co-creation stage. On Thursday Konrad Bergström, founder of X Shore, who makes hundred percent electrical boats.

Event to raise awareness about importance of forests

News:  “The forestry sector is a sector that can eventually make a huge difference”, says Ismahane Elouafi, Chief Scientist at Food and Agriculture Organization (FAO) and moderator of the event that took place at the Swedish pavilion on the International Day of Forests.

Join the event on International Day of Forests

News:  The International Day of Forests will be celebrated in the pavilion on March 21. In the video you will hear Fredrik Ingemarson, Moderator of the International Day of Forests, talk about some of the highlights.

Regional meeting for Swedish ambassadors

News:  Swedish Ambassadors to the Middle East region had their regional meeting at the Swedish pavilion. It was an opportunity for them to meet but also visit their second countries pavilions.

Swedish cuisine - check out tutorials and innovations

News:  What do you know about the traditional Swedish cuisine and the new innovative food technology? Find out in the videoclip.